We are VENICEBEAUTY - a brand, a feeling, a club.

It all started on a sunny afternoon on Venice Beach. We wanted make-up that wasn't complicated. That always feels like a good day - even if it's Monday morning.

Our products are not designed to change you - but to emphasize what is already there.

💙 For anyone who doesn't want to follow the rules.
💙 For anyone who prefers quick dabbing to endless contouring.
💙 For anyone who says: Have fun with makeup.

Our products are:

✔ Easy to apply with your fingers
✔ For on the go, at home, in the morning or in between
✔ No brushes, no stress - #nobrushesneeded
✔ With high-quality, skin-friendly ingredients
✔ Made for you - not for perfection

WHY VENICEBEAUTY

Make-up that feels good. Without drama.

We started VENICEBEAUTY in Venice Beach - with a feeling of sun on our skin, salt water in our hair and the desire for make-up that is simply fun.

Our products are:

We look at all the trends, new ingredients & applications and develop a selection of the most exciting beauty innovations for you, which we test on ourselves first.

OUR STORY &GT;

Venice Beach

Hi, we are Caro and Max - the founders. The idea for VENICE was born at one of our favorite places: Venice Beach in L.A. Our goal was to bring the effortless California look home with us!

Team

Caro takes care of the products and social media and Max takes care of sales.

And after a few months, we brought Nick, Max's brother, into the team to help us with logistics and customer support.

Products

After bronzing products and hair care, we started with make-up: Glow Drops and Bronzing Sticks. After we created bronzed & glowy skin, the first color product arrived: our lip tints.

Products

I developed the product because I have pale lips and therefore wear lipstick every day. And it's important to me that I don't have to constantly reapply or have rims on my glasses. They were completely sold out after just one month!

The future

We want to continue developing exciting trend products for you. We are constantly on the lookout for great new ideas and look forward to inspiration from you on our social media channels!

VENICEBODY is all about the relaxed, warm & happy feeling of a summer vacation. We don't just want to enjoy this for a few weeks, but the whole year long!

WHY VENICEBEAUTY

Make-up that feels good.

Without drama.

We started VENICEBEAUTY in Venice Beach - with a feeling of sun on our skin, salt water in our hair and the desire for make-up that is simply fun.

OUR STORY

Hi, we are Caro and Max - the founders. The idea for VENICE was born at one of our favorite places: Venice Beach in L.A. Our goal was to bring the effortless California look home with us!